Boom & bust - The Citroën Story

CEOs can bring so much to a company. Just one person can set a tone for what a company can achieve, and hire the right people to make it happen. A brilliant CEO can take it to great heights, while a poor one can destroy it. Over more than a century of making cars, Citroën has had both types of leader, sometimes in the same person. They’ve survived Nazi occupation, bankruptcy, twice, but the Citroën name has endured. It even spawned a spin-off brand – DS, named after one of Citroën’s most innovative cars. Why did Citroën start producing cars in the first place? Why did they become such an innovative company, and are they still innovating? My other Citroën videos: 2CV: https://youtu.be/xqErkcNWox4 DS: https://youtu.be/flMvtuQ_u7M SM: https://youtu.be/wXqTkzMB0oY CX: https://youtu.be/fJIikK432Rs Visa: https://youtu.be/8HfrF5RcBB0 BX: https://youtu.be/zXs9ZKHxxwo XM: https://youtu.be/hPDKw609-4I ZX: https://youtu.be/Ik14lslTTGM C6: https://youtu.be/fEz9jHPkQXk If you'd like to support what I do, and get early access to advert-free videos and exclusive channel updates, please consider supporting the channel from just $1 or 80p a month: http://patreon.com/bigcar Support me using PayPal: https://www.paypal.com/paypalme/bigcartv Big Car merch: https://teespring.com/stores/bigcartv My second channel - Little Car: https://www.youtube.com/littlecar Sources: https://en.wikipedia.org/wiki/Citro%C3%ABn https://fr.wikipedia.org/wiki/Citro%C3%ABn https://fr.wikipedia.org/wiki/Andr%C3%A9_Citro%C3%ABn https://en.wikipedia.org/wiki/Citro%C3%ABn_Type_C_5HP https://en.wikipedia.org/wiki/Citro%C3%ABn_Type_B10 https://en.wikipedia.org/wiki/Citro%C3%ABn_Traction_Avant https://en.wikipedia.org/wiki/Louis_Renault_%28industrialist%29 https://fr.wikipedia.org/wiki/Citro%C3%ABn_Type_H https://www.britannica.com/biography/Felix-Wankel https://en.wikipedia.org/wiki/Citro%C3%ABn_AX https://en.wikipedia.org/wiki/Maserati_Khamsin https://en.wikipedia.org/wiki/Maserati_Bora https://en.wikipedia.org/wiki/Maserati_Merak https://en.wikipedia.org/wiki/Citro%C3%ABn_XM https://web.archive.org/web/20200804095914/https://oppositelock.kinja.com/moose-tests-ranked-1681602389 https://en.wikipedia.org/wiki/Donato_Coco https://en.wikipedia.org/wiki/Citro%C3%ABn_Fukang https://en.wikipedia.org/wiki/PSA_Group https://en.wikipedia.org/wiki/Stellantis https://en.wikipedia.org/wiki/Citro%C3%ABn_M%C3%A9hari https://en.wikipedia.org/wiki/Citro%C3%ABn_E-M%C3%A9hari https://www.youtube.com/watch?v=G72CSXZJRpc https://en.wikipedia.org/wiki/Citro%C3%ABn_Ami_(electric_vehicle) https://en.wikipedia.org/wiki/Citro%C3%ABn_Basalt #bigcar