As American As

The latest effort for Jack Daniel's was shot on 6 different film stocks to create a spot that could not be replicated using cheaper digital methods. The art cards were carved into one inch thick blocks of solid maple, run through a letterpress, scanned and added to the end frames. Client: Jack Daniels Agency: Arnold Worldwide, Boston Director: Max Malkin Production: Prettybird Chief Creative Officer: Pete Favat Group Creative Director: Wade Devers Art Director: Travis Robertson Copywriter: Bryan Karr Letterpress: Yee-Haw