Idris Elba - What gives cars a soul? | Grand Basel

Idris Elba celebrates automotive masterpieces with Grand Basel. Grand Basel is a new show that gathers the world’s most remarkable vehicles from the past, present and the future in the contexts of art, design, architecture and lifestyle. Automotive aficionado and multi-award winning actor Idris Elba explores his “lifelong obsession” for cars in a new film for Grand Basel, the ultimate show for automotive masterpieces. Grand Basel will commence a global tour starting this September, and the movie provides an exclusive visual preview. In the film, Idris explores the characteristics of a car that make it a masterpiece and searches for an answer as to what gives a car its soul. The setting of the movie is highly significant, as it was shot inside the iconic Lingotto automobile factory in Turin. Viewers are reminded of the connection between the automobile and art, design, architecture and lifestyle. The inaugural Grand Basel show will take place from 6 to 9 September 2018 at Messe Basel, Switzerland. https://grandbasel.com Follow us Facebook https://www.facebook.com/grandbasel/ Instagram https://www.instagram.com/grandbasel/ Twitter https://twitter.com/grandbasel Linkedin https://www.linkedin.com/company/grand-basel/