Underrated: Why I Love Nobody's Favorite Lancia

Work on the Gamma began shortly after Fiat's takeover of an ailing Lancia in late 1969. The firm needed new models quickly, and precedence was given to the smaller Beta, which came out in 1972 and was intended as Lancia's volume seller for the Seventies. #lancia #classiccars #history Launched in 1976, the Gamma was to be the brand's new flagship, replacing the Flavia 2000 sedan and coupè, whose production ended two years prior. The styling for both sedan and coupè versions of the Gamma was done by famed design house Pininfarina, whose relationship with Lancia went back to the 1930s. The great Leonardo Fioravanti penned the sedan's striking fastback look, directly inspired by his 1967 aerodynamic study for the British Motor Corporation. Although its Cd figure of 0.37 compared favorably with the era's competitors, the Gamma's fastback design never enjoyed the near-universal admiration usually bestowed upon its coupé sibling. Penned by the great Aldo Brovarone, the Gamma Coupé was, and arguably still is, one of the classiest, most elegant cars ever created. Nearly five decades on, the few surviving Gammas make for a delightfully left-field classic that exudes charm and sophistication. The unorthodox design choices that put off many potential buyers back then now give the Gamma a unique "character," and fixes have long been developed for all its foibles. My articles on Medium: https://roadsterlifeweb.medium.com/membership MY BOOKS: Lancia Gamma Berlina & Coupé 1976 - 1984 ENGLISH: https://www.amazon.com/dp/B09TN45L8Q ITALIAN: https://www.amazon.it/dp/B09YVJRKH6 Six Appeal - The Story Of The Alfa 6 https://www.amazon.com/dp/1793931046 Alfa Romeo Alfa 6 - La Storia 1979-1987 (ITALIAN) https://www.amazon.it/dp/B0BHT3PCC7 Alfa Romeo Giulietta - The Story 1977 - 1985 ENGLISH: https://www.amazon.com/dp/1983393746 ITALIAN: https://www.amazon.it/dp/B098GVJ7RK Alfa Romeo Arna - The Full Story 1980 - 1987 https://www.amazon.com/dp/1656632500