As Charles R. Morris wrote in his book, Factory Lightweights: Detroit’s Drag Racing Specialties of the 1960s, “No auto manufacturer ever got more bang for their advertising buck… than Plymouth did with Ronnie Sox and Buddy Martin.” The Sox & Martin team earned legions of fans in the 1960s and ’70s, so perhaps its no surprise that a trio of their Hemi Mopars—a 1970 Plymouth ‘Cuda, a 1968 Plymouth Barracuda B029, and an altered-wheelbase 1965 Plymouth Belvedere—netted spots in the top-10 of Mecum’s recent Harrisburg, Pennsylvania auction.
All three cars came from the Todd Werner Collection, which delivered an impressive seven lots in the auction’s top-10. The weekend’s top seller was the Sox & Martin ’70 Plymouth Cuda, which reached a fee-inclusive $429,000, perhaps due to its 1970 AHRA GT1 championship title or the fact that the car was described as “the only E-body Hemi ‘Cuda campaigned by Sox & Martin with a factory Hemi VIN.”
1970 Plymouth ‘Cuda.
That it survived its competition years at all is something of a happy accident. Required by Plymouth to run factory performance clinics, the stock-bodied car was used for these schools, but also driven as a test mule to try new parts and setups. It was raced, too, in both Super Stock and in AHRA GT1 competition, and in 1970 the ‘Cuda earned the GT1 championship. Restored to “competition specification,” the car was sold with the original broadcast sheet, period-correct decals and hand-painted lettering.
1968 Plymouth Barracuda.
The Sox & Martin ’68 Plymouth Barracuda is known as “The Boycott Car,” for its role in protesting rule revisions for the ’74 Pro Stock seasons. Believing that revised weight cut offs would render the team non-competitive, Sox & Martin built this car—claimed to be the first with a Chrysler-engineered four-link suspension—to run during the 1974 season. An original B029 code Barracuda, the car sold for a fee-inclusive $220,000.
1965 Plymouth Belvedere A/FX.
Known as the “Paper Tiger Too,” the team’s ’65 Plymouth Belvedere is described as the earliest surviving Sox & Martin factory Hemi production car and the only surviving altered-wheelbase Mopar raced by the team during the 1965 season, the squad’s first year with Plymouth sponsorship. A converted RO-code Super Stock car, the Belvedere was converted to run in the A/FX class mid-season. Reportedly discovered in a Detroit back alley, the “Paper Tiger Too” was returned to late-’65 specifications during its restoration under Werner’s ownership, and sold for a fee-inclusive $220,000.
Dick Landy’s 1964 Dodge 330, “the first Funny Car.”
Other lots in the Harrisburg top-10 included a 1971 Plymouth Road Runner, raced in NASCAR Cup competition by Richard Petty, which sold from the Todd Werner Collection for $412,500; a supercharged 2005 Ford GT with just 60 miles on the odometer, which sold for $324,500; a 1967 Shelby GT500 fastback, which sold for $275,000; a 1969 Chevrolet Yenko SC Camaro, which sold from the Todd Werner Collection for $258,500; a 1964 Dodge 330 Hemi, raced by Dick Landy and described as “the first Funny Car,” which sold from the Todd Werner Collection for $220,000; a 1968 Dodge Dart L023, raced by Dick Landy in Super Stock, which sold from the Todd Werner collection for $220,000; and a 1970 Plymouth Hemi ‘Cuda, which sold from the Todd Werner Collection for $214,500.
1972 Oldsmobile Toronado.
More affordable lots of interest included a 1964 Ford Falcon convertible, which sold for $9,350; a 1979 Chevrolet C-10 pickup, which sold for $8,800; a 1969 Ford F100 pickup, which sold for $8,250; a 1975 Triumph TR6, which sold for $7,700; a 1961 Austin-Healey “Bugeye” Sprite, which sold for $7,700; a 1972 Oldsmobile Toronado, which sold for $7,150; a 1977 International Scout II, which sold for $6,600; a 1971 MGB, which sold for $6,600; a 1979 Chevrolet Camaro, which sold for $6,050; and a 1965 Chevrolet Corvair convertible, which sold for $3,300.
For complete results from Harrisburg, visit Mecum.com.