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Laguna Seca receives new sponsorship and name: WeatherTech Raceway Laguna Seca

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Photo by the author.

It was known that Mazda North America would not be renewing its 18-year naming rights sponsorship with California’s world-famous Laguna Seca racetrack, upon the completion of that contract on March 31, 2018. It was recently announced that the Bolingbrook, Illinois-based automotive accessories firm of WeatherTech would step in on April 1 to take Mazda’s place, with the result being a new moniker: WeatherTech Raceway Laguna Seca.

Agreed upon by the County of Monterey–which owns the 11-turn, 2.238-mile road course managed by the Sports Car Racing Association of the Monterey Peninsula (SCRAMP), as part of its Laguna Seca Recreation Area–WeatherTech has signed a multi-year naming contract, for an undisclosed period.

Photo by T.M. Hill.

As the official release notes, “The swiftness of an agreement is testament to the iconic facility’s stature in the world of motorsports. Already as word of the pending agreement surfaced, accolades from within the industry has been favorable.

“WeatherTech has extensive involvement in motorsports. In addition to sponsoring the IMSA WeatherTech SportsCar Championship and its own team, WeatherTech CEO David MacNeil and son Cooper are themselves sports car racers.

“WeatherTech Raceway Laguna Seca’s major event season features the Sea Otter Classic, April 19-22; Ferrari Challenge, May 4-6; AMGEN Tour of California Men’s Stage 3 Finish, May 15; Spring Classic Showcasing Nitro Revival, May 19-20; MOTUL FIM Superbike World Championship GEICO Motorcycle U.S. Round featuring MotoAmerica Championship of Monterey, June 22-24; Monterey Pre-Reunion, August 18-19; Rolex Monterey Motorsports Reunion, August 23-26; Continental Tire Monterey Grand Prix featuring AMERICA’S TIRE 250, September 6-9; Porsche Rennsport Reunion VI, Sept. 27-30; and Pirelli World Challenge/SRO Intercontinental GT Challenge, October 26-28.”