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Freshly Factory-Restored: Fiat Chrysler Automobiles Heritage department unveils “Reloaded by Creators”

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Images courtesy of FCA Heritage.

It was at Paris’ world-famous classic-car show, the 43rd edition of Rétromobile, that FCA Heritage announced its exciting new program to sell a select number of restored classic Alfa Romeo, Fiat, Lancia, and Abarth cars, under the guise “Reloaded by Creators.”

FCA Heritage brought five Italian sports and GT cars to the Porte de Versailles Exhibition Centre to kick off this new program, which was unveiled by Roberto Giolito, head of FCA Heritage. Giolito explained that this department of Fiat Chrysler Automobiles will be selling a small number of cars that have been fully restored to original specifications, are warrantied, and come with a Certificate of Authenticity; the money raised in those sales will fund new additions to FCA’s historic car collection.

Fiat Chrysler is far from the first automaker to market restored versions of its heritage models: Nissan did this in the late 1990s with the 240Z, Mercedes-Benz has been selling old Benzes through its Classic Centers, Aston Martin Works offers a generous selection of 1960s-1990s models,  BMW’s Classic Center will sell you a vintage car or motorcycle, and Jaguar Classic will sell you a restored E-type or one of its “continuation” models, the most recent of which is the D-type, while sibling firm Land Rover Classic offers “reborn” Land Rovers and Range Rovers.

These initial “Reloaded by Creators” cars fall into two categories, according to FCA Heritage. The 1973 Lancia Fulvia Coupé Montecarlo, 1981 Pininfarina Spidereuropa  (aka Fiat 124 Spider), and 1991 Alfa Romeo Spider series IV are dubbed “ultimate classics” — “the last versions of their series to be built, the most ‘complete’ in terms of engineering and design.” The 1959 Lancia Appia and 1989 Alfa Romeo SZ are marketed as “unusual classics” — “custom cars not everyone will know about.”

Lancia Fulvia Coupe

FCA Heritage’s story of this 1973 Lancia Fulvia Coupé Montecarlo: “The Lancia Fulvia Coupé was launched in 1965, based on a shortened version of the Lancia Fulvia sedan chassis, with lines inspired by those of Riva speedboats. The car offered for sale comes from the ‘Montecarlo‘ series, created as a limited edition to celebrate Munari and Mannucci’s legendary victory in the 1972 Monte Carlo Rally. The specific ‘Montecarlo’ on sale is based on the 2nd series Fulvia Coupé, and it is equipped with a 1.3[-liter] 90-hp engine. It was delivered to the Lancia dealership in Naples on 19 April 1973, and still has its original black registration plates.”

Fiat Spider

FCA Heritage’s story of this 1981 Pininfarina Spidereuropa: “[This] represents the final act of the 124 Sport Spider… one of the longest-lived Fiat cars built in the last century. Designed by Pininfarina in 1966 and produced until 1985, the 124 Sport Spider lived a double life between Europe and the United States; from 1975-on, it was produced only for the USA. It only returned to this side of the Atlantic in 1982, when Pininfarina decided to launch the Spidereuropa. This exemplar was one of the first, and only drove 10,000 kilometres: for its 105 horsepower two-litre engine, hardly more than the distance needed to run it in!”

Alfa Romeo Spider

FCA Heritage’s story of this 1991 Alfa Romeo Spider — “The icon of ‘Italian style’ convertibles, the Alfa Romeo Spider belongs to the last version of this glorious model to be built, launched in 1966 as the final work of Battista Pininfarina in person. The car, which has always belonged to FCA, was used for technical tests such as the custom-color test, which makes it a virtually unique Alfa Romeo.”

Lancia Appia Coupe

FCA Heritage’s story of this 1959 Lancia Appia Coupé: “A car which took its place in the annals of Italian cinema as the car driven by Sylva Koscina in Luigi Zampa’s film, The Traffic Policeman. This is a 2 + 2 coupé designed by Pinin Farina and built on the chassis used by Lancia for its custom-built cars. Its outstanding characteristics include the finely styled interior and the two-tone bodywork which emphasizes the elegance of the roof, defined by the distinctive V pillar. The car showcased in Paris was manufactured on April 16, 1959.”

FCA Heritage’s story of this 1989 Alfa Romeo SZ: “The car was developed to return the Italian brand’s technological brilliance to the large sports coupé sector. A car with immense personality, the Alfa SZ features bodywork made totally of synthetic materials, and was assembled by hand by Zagato on the chassis and mechanicals of the Alfa 75 3.0 V6. The rear-wheel drive uses the classic Alfa Romeo transaxle layout. It was produced only in the ‘Alfa Red’ color, in 1,000 numbered exemplars, sold originally at a price of over 100 million lire. The car bears the date 15 September 1989 (one of the very first), and hails from the circuit in Balocco, where it was used for testing and experiments. The difference between this and standard production cars gives it an almost-prototypal status.”

The FCA Heritage stand at Rétromobile also hosted an Allemano-bodied Abarth 2400 Coupé and a Bertone-bodied Fiat Dino 2400 Coupé.

If you could buy a vehicle that was restored and certified to original specifications by its parent firm, what would it be, and how much of a premium would you be willing to spend?