Though described as such, technically speaking, this isn’t a 1949 Mercury Monarch for sale on Hemmings.com. Instead, it’s a Canadian-market Monarch sport sedan, which was sold as a separate brand by Ford of Canada from 1946 to 1957, then again from 1959 to 1961. Though Monarch models generally used Mercury bodies, they received styling tweaks from Ford of Canada to set them apart from their cross-border cousins. The 1949 Monarch models received a unique grille that sported three horizontal chrome bars, split by five vertical uprights, and wide chrome trim strips across hood and trunk emblazoned with the Monarch name. Beneath the hood, the flathead V-8 produced 110 horsepower and featured amenities like an automatic choke and steel and rubber engine mounts for reduced vibration. This example has been updated with an electric cooling fan and 12-volt electrics, but otherwise appears to be largely stock. It’s still a semi-custom down here, because chances are good you’ll never see another on the local cruise-in circuit. From the seller’s description:
This is a 1949 Mercury Monarch 118 sports sedan with rear suicide doors and has 67,887 original miles. The car was built in Canada, first sold in Regina, Saskatchewan. Has a 3-speed transmission with overdrive. Radio, clock and gauges are original and work like new. The charge system and lights changed to 12-volts. Also electric radiator fan and overflow tank installed. The front and rear brakes and wheel cylinders replaced. Tires like new, all glass like new. To my knowledge there is no bondo and if there is, it would be minor. The car has been repainted with original code color. Steering, tie rods, kingpins like new. The seats and door panels have been replaced but the headliner is original. All in all, the car has no leaks, runs like new, get in and drive it home!
Location: Ventura, California
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