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“Every other car on the market suddenly looked 10 years old.” How the Taurus saved Ford Motor Company

Published in blog.hemmings.com

The Ford Taurus, as Tofer discusses in this video on the origins and development of the Eighties hit, may very well have saved the bacon of a carmaker then shedding a billion dollars a year, but it wasn’t exactly an overnight hit, and its success depended on a number of key factors, from Henry Ford II’s departure from the company to giving the right people – including Jack Telnack and Lewis Veraldi – free reign to do what they thought was necessary to make the car a success.