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How Lee Iacocca leveraged the K car’s success to save Chrysler

Published in blog.hemmings.com

The Mustang might be Lee Iacocca‘s most celebrated success, but honestly, Ford probably has never leaned on the pony car for its survival. The K car, however, kept Chrysler solvent through the Eighties, and while success does have many fathers, Iacocca generally gets the credit for positioning the K car and for staking the company’s existence on the platform. Tofer’s video details exactly how that chapter in auto history unfolded.