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Toyota charms Supra loyalists with Heritage Parts Project

Published in blog.hemmings.com

The A70 Toyota Supra, built from 1986 to ’93. Photos courtesy Toyota.

The latest news in a dramatic couple of months for Toyota’s Supra is good news indeed. As the automotive legend returns to Toyota’s lineup for 2020, the company is proving to its customers that it will not forget its roots. On May 17, head of Gazoo Racing, Shigeki Tomoyama, announced the beginning of a reproduction parts program dubbed the GR Heritage Parts Project.

The announcement, first reported by Ben Hsu of Japanese Nostalgic Car, was made at the Japanese-market debut of the new sports car, as Tomoyama stood in front of several generations of Supras. This new program arrives as Gazoo, Toyota’s motorsports division, works hard to clean up the cobwebs covering the fun side of Toyota. As any classic car enthusiast knows, one of the biggest challenges to restoring a car or even keeping a car running is the availability of parts. With the Heritage Project, Toyota aims to give A70 (third-generation) and A80 (fourth-generation) Supra owners some help with this issue by producing original parts for the vehicles.

The new Supra debuted this past January in Detroit, following years of waiting for anxious fans. The feedback, however, was not all positive. The car’s release was surrounded by controversy regarding the authenticity of the vehicle, with many long-time aficionados frustrated at the high level of component sharing with the Supra’s BMW platform-mate, the Z4. It certainly didn’t help that the Z4 had more power.

Toyota Supra

The A80 Toyota Supra, produced 1993-2002.

Since then, Toyota has done everything it can to show its devotion to the Supra, and the Heritage Parts Project is only the most recent step in this commitment. The Project is set to start in Toyota’s home market, Japan, and there is no word yet on U.S. availability. Toyota has yet to announce which parts it will be producing, but has promised to keep its fans updated with Tomoyama saying that Toyota “…will make every effort to meet the expectations of owners.”

This announcement also comes on the heels of several other automakers running similar programs. In 2017, Nissan began producing parts for R-32 generation GT-Rs and, in 2018, it expanded the program to include R33s and R34s as well, much to the delight of GT-R owners everywhere. Honda has offered new parts for the NSX for years and more recently Mazda began manufacturing first-generation Miata parts. As cars from the 1980s and 1990s become more desirable and harder to maintain, expect to see this pattern continue.