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“Challenging, drive-me styling:” The genesis of the Pontiac Fiero

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All materials courtesy General Motors.

Editor’s Note

Thanks to Harold Kie for sending along the raw materials for this week’s Hemmings In-Depth: An entire advance press kit for the 1984 Pontiac Fiero, issued in June 1983. And by entire, we mean a three-ring binder stuffed with material, from spec sheets to an oversize brochure to in-depth information about the production process that Pontiac pioneered for the Fiero. Here, we’re going to focus on the introduction, an overview of the styling process, an interview with the design team, and a section on the aforementioned production process.

Introduction to the Fiero

Styling Process and Renderings

Design Team Interview

Production Process